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Author: Paul Fager

Siranalytical Okay Articles by: Paul Fager
28 June

What do businesses need?

Are companies truly acquiring what they need? A perspective on artificial intelligence and expert services! Companies are continually investing in new tools, software, and expert services. Artificial intelligence, in particular, has risen to the top of almost every company's development agenda in recent years. But let's pause for a moment to consider one question: are companies always buying the right...
27 June

Success in the market requires active interaction

Are Finns too shy for international markets? Finnish companies have an excellent global reputation. We are known for quality, reliability, technical expertise, and the ability to keep promises. Yet, many Finnish companies face challenges in international markets that cannot be solved with a better product or new technology. Often...
24 June

What does a lack of emotional intelligence mean in AI-driven marketing?

When an algorithm doesn't understand a human, what does a lack of emotional intelligence mean in AI-driven marketing? Artificial intelligence has transformed marketing faster than any technology in decades. Content is created in seconds, campaigns are optimised in real-time, and customer data is analysed on a scale that a human could never achieve. Yet, the most important element of marketing is not...

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